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Real Signs Someone's About to Quit
After running teams for a few years and watching dozens of resignations play out, I've learned the obvious attrition signs aren't always...
2 min read
46 tips on weight loss and strength
Back in 2020, my weight went up to ~98kgs. It was the heaviest I’ve been. Through workouts & dieting, I reduced it to ~80kgs within 2...
7 min read
Body transformation tips
Let's talk about why you're probably approaching fat loss wrong, and what actually works. Your body is a survival machine. It adapts to...
3 min read
Narrative Fallacy
Something interesting happens every time a company fails. Everyone suddenly has a perfect explanation why. "Their product market fit was...
2 min read
Epistemic humility
Most people are way too certain about things. About their beliefs. Their knowledge. Their understanding of how things work. Had an...
3 min read
Become the platform first.
If you have an idea for an online business but you don't have the funds to build the platform or if you are not sure if the idea would...
2 min read
Making it hard to be lied to
When you want to know if someone's a racist, you don't ask "are you racist?" You act slightly racist yourself. Drop a subtle comment....
1 min read
The Second-Time Tax
Copying the same data points for the hundredth time feels normal. Building automation feels like extra work. It's a natural response -...
1 min read
Make signing the contract a formality
-------- tl;dr For our first enterprise pitch, we flipped the traditional enterprise sales model. Instead of the usual pitch decks and...
5 min read
Client-Friendly Barriers
Better product, better service, better pricing. Founders should be thinking about these almost at all times. I've come to learn that...
2 min read
The Peacocking Strategy in Business
Back in college, I realised that dressing up really well was not enough to get attention. What did it was adding one pop of "hey what's...
3 min read
Build vs Buy: This could kill you.
I had an interesting conversation with a founder last week. He'd spent 8 months building an internal tool that he could've bought for...
3 min read
Predict the Obvious Follow-Up
The kind of people I enjoy working with the most are those that predict the obvious follow-up and answer them proactively. When you share...
1 min read
Identity Resolution Simplified - 1st Party Data Strategy
1st party data can be of various degrees of accuracy and value to the owner of that information. The quality and reliability of the data...
2 min read
A task unfinished is worse than a task un-started
When it comes to completing a certain task, in most situations, finishing 90% of it and finishing 0% of it are the same to me. In fact, I...
2 min read
Data vs Information - The distinction that makes all the difference
When it comes to data and information, it's important to understand the difference between the two. We should be in the business of...
1 min read
Growth might be a bad thing.
Every founder dreams of scaling. More revenue, more team, more everything. But growth isn't always the hero. Sometimes, it's the silent...
2 min read
How I actually learn stuff
Learned something years ago that some people miss: learning isn't about reading more. I find exceedingly that it's about processing...
2 min read

MT(T)M: Metrics that (truly) matter
The digital advertising industry turns 29 this year, looming on the big 30 next year. For those of you are not aware, the image below is...
9 min read
How to avoid being rude unknowingly
The simple art of being polite no matter what. In the context of corporate culture, being polite can take various shapes and forms. It is...
3 min read
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